2017 Goals and check in

At the end of 2016, I wrote up a detailed business plan setting some goals for my photography business and myself for 2017. To keep myself on track, at the end of every month I also write monthly goals to focus on over the next 4 weeks. Doing this forces me to evaluate my plan and see where I am making progress and what I need to work on. Since we’re about ½ way through 2017 (can you believe it!), I thought I’d share what some of these aspirations are and tell you how it’s going.

One of my main goals for this year was to redo and update my website. If you’ve been reading my blog, then you know I worked on that while I was in Florida. I have a few more small changes to make, but overall, I’m really happy with how it turned out. While designing my new site, I also worked on my SEO. This has helped my page consistently show up on the first page in a search for pet photographers in State College as well as Southwest Florida.

Another goal of mine was to start offering coffee table albums for my clients. While I’m a big believer in creating wall art to showcase in my client’s homes, not everyone has the space nor the desire to hang a canvas or metal wall piece in their house. And some of my clients have a hard time narrowing their choice for which image to have framed. So a coffee table album is the perfect option for them. They are available in two sizes, 8x8 and 10x10. The smaller album includes up to 20 images in a 10 spread book, the larger album includes up to 35 images over 10 spreads. I am also offering a smaller companion album. Making a great gift, this cute 5x5 book includes 10 images in a five spread album. I ordered samples this winter and they are even better when seen in person.  

Earlier this year, I donated two sessions for silent auctions at two wonderful charities. It was the first time I worked with either of these charities and I was a little nervous at how well my donation would be received. While I’ve been shooting for a while, I’m still getting word out about my business. But that was all for nothing. I’m super excited to share that both auction items sold, earning almost $1000 for the causes. I can’t wait to meet the families who won the bids and photograph their fur-kids!

One goal I haven’t done very well with is booking paid client sessions. I’ve had several inquiries, but since I’ve been back in PA, I haven’t photographed a single client session. I’ve been keeping busy with other projects including working on my marketing plan so hopefully I can turn things around for the second half of the year.

I wrote in my business plan that I wanted to blog 3x/week this year. While blogging takes a lot of time and energy, it’s something I find I really enjoy. I was pretty good about blogging during my mini sabbatical in Florida over the winter, but after my return home, I didn’t write anything for almost two months.  At the end of April, I told myself it was time to stop slacking and start writing. Since then I’ve posted a blog twice a week and have found this is my happy place. Follow along with me! I'll be posting every Tuesday and Thursday morning. 

And finally, I made it a goal to be more active on social media this year. I'm finding Facebook's reach so inconsistent these days, so I share more on Instagram. I've been posting regularly, but sometimes I'll go a few weeks and not post anything. So I've made a plan to post 5 times a week for the rest of the year. If you're not following me, click HERE and then click "follow". While I post on Facebook, I find the same thing, sometimes I'll post several days or weeks in a row, then go stretches where I don't share anything. My new goal is to post 4 times a week. Twice a week I'll be sharing my most recent blog post. If you want to follow along, be sure you "like" my page. If you haven't you can click HERE

As always, thanks for reading!

2017 Goals

Having been a business owner for over 25 years, one thing I've learned is how important it is to have a business plan. The more detailed, the better. So when I officially opened Trina Bauer photography last year, I wrote out a plan and was amazed at how much of my list I accomplished. I didn't meet all of my goals, but that's ok. It gave me some challenges to work toward in 2016.

As this year winds down and I reflect on where I was a year ago, in some ways I've exceeded my hopes and in other ways I don't feel like I made much progress. Ah, such is the journey of any young business. 

Looking ahead to 2017, there's no doubt it's going to be an interesting year. My husband and I have had to face some tough challenges recently. This has forced us to think about making some big changes in our lives. We don't know where or how our future is going to shape up, but we know we're definitely in for quite an adventure! It all starts with an extended trip to Southwest Florida in early Jan. I'm really excited to be spending most of my winter in the sunshine state! If you missed my blog post explaining why, click HERE. It's more than just about escaping the cold and snow!

My trip to Florida will allow me to focus all of my time and attention on my photography business. I'm really looking forward to it! I've got lots of goals and plans I've been wanting to make happen, but sadly, I just haven't had enough time to follow up on them. So to make the most of this opportunity, over the last several weeks I've been busy writing out an extensive and detailed business plan. You'll see some new products offered, more blog posts (I'm planning on blogging 3x/week!) and a declaration to work toward earning my CPP (certified professional photographer) degree! Mostly though, I'm anxious to get my camera in front of your fur babies! The role pet sitting plays in my work life will be changing so I can get out and photograph more! 

It's going to be an exciting time! Bring on 2017!!