Januarys mean new beginnings. But it's also a great time to reflect on the past year and take note of all my accomplishments and failures. The year began with a bang when I took an extended trip to Florida. It was good for my soul (all that sun!) and my business as I was able to focus on tasks that needed to get done, but could never find the time. This included overhauling my website, getting back into blogging and shooting more that winter than ever before.
My return to Happy Valley brought in more clients than in 2016. And stretching myself out of my comfort zone I shot studio portraits in my clients home. Something I had shied away from for so many reasons, but ended up being more doable than I ever imagined.
I met and photographed several puppies (and had way too much fun!), consistently blogged twice a week and posted on social media on a regular basis, something that previously I had only done sporadically and with little intention behind what content I was sharing.
I made decisions that in 2018 I hope will move me toward focusing even more on my photography. Letting go of some things took time (years actually), but I'm excited to make some changes in my life and get closer to making my dreams come true.
While I achieved many of my goals for 2017, I fell short on some of them too. I only published one newsletter edition all year, didn't book as many clients as I had set in my goals and completely failed at some marketing plans I had started to put together, but never acted on. Some goals I achieved, like entering Professional Photographer's of America (PPA) International Print Competition, attending a PPA Certified Professional Photographer class and expanding on my photoshop skills, which were not part of my plan when the year began. So I'm proud of myself of taking advantage of opportunities I hadn't expected.
One thing is clear though, how much I've been enjoying my journey as a photographer. Reflecting on all of this has been part of the process as I work on setting goals for 2018. And let me tell you, I've got some pretty ambitious ones this year! It's always fun to look back and see how far I've come in just 12 months. And a great reminder that this journey isn't about getting there, where ever "there" is, but the experiences along the way. So whether something was an accomplishment or a failure, I'm grateful for all of it!
Now that the holidays are officially over, I'm ready to jump in and get 2018 started!